Marketing Manager Finland

We Make Life More Rewarding and Dignified 

Location: Finland
Department: Marketing

Join our Company to make a difference in the life of people!

The Marketing Manager is responsible for identifying and executing medium and long-term strategies to grow Hollister’s Ostomy Care product sales profitably, gain market access and sales acceleration. 

You will be responsible for the Ostomy Care marketing activities in Finland and be involved as Project Lead on key projects across the Nordics. You are part of a Nordic team of marketeers, who are working closely together accelerating the Nordic go to market strategies. You will be reporting to the Nordic and Benelux Marketing Director, Ostomy Care.

The Marketing Manager will work closely with the Finnish Sales and Market Access Manager, providing leadership and supporting the business unit in achieving its annual and medium-term sales targets.

The Marketing Manager will develop annual marketing plans and Go2Market/Pre-tender Plans that are aligned with Global Marketing and ensure local specific growth plans and execution.

The Marketing Manager will have an integral role in identifying products and services needed, plan and execute product launches, set pricing strategies and execute marketing campaigns in line with the marketing budget.

Responsibilities

Develop and Implement the Marketing Strategy
•     Create the objectives, goals, strategies, and tactics in alignment with the Nordic Annual Marketing Plan. Segment and quantify the market opportunities. Create the segmentation, positioning and targeting of the overall strategy for multiple channels.
•     Develop relationships with KOLs and associations 
•    Develop and implement clinical / KOL programs
•    Develop relevant and plan marketing campaigns and programs and drive to execution.
•     Co-travel with Field Sales team members to customer sites to develop key insights by continuously improving understanding of the issues the sales team faces, customer needs and market changes.
•     Determine optimal product portfolio strategy for the business unit based on market needs and economics (in conjunction with Global Marketing).
•     Define additional product portfolio needs and drive programs to fill gaps. Identify and prioritize new products.

Market Analysis

•    Analyze national market and sales data, highlight trends and distil insights including competitor intelligence. Segment the market and develop specific tactics and action plans aligned to product strengths, market opportunities and customer needs.
•    Determine gaps in market understanding and design research or information gathering to fill identified gaps.
•    By maintaining close contact with and knowledge of the market, develop strategies, tactics, action plans and execute in close collaboration with Sales Team.
•    Lead and develop response to competitor activities and programs.

Finland Tenders

•    Understand the Finnish reimbursement, regulatory and healthcare policy and trends.
•    Together with the Sales and Market Access Manager you will develop a deep understanding of the local tender market in Finland and its changes and assess their impact on medium/long-term growth
•    Influence key stakeholders to create awareness and shape and influence tender categories / product specifications.
•    Support and identify with local country possible trials
•     Be the Marketing lead in the total tender process.
•     Decide on applicable portfolio / SKU’s per tender, support market access.
•     Responsible for CPLRs and forecasts for relevant products /matching upcoming tenders

Marketing Communication
•     Work in close collaboration with the Nordic Marketing team and local Sales and Marketing Coordinator to develop & execute communications strategy for brand/new products ensuring alignment with Global Marketing Organization. Determine channels of communication (what, how, when, where).
•     Develop effective relationships with Global Marketing Organization and other key corporate individuals to ensure effective market planning & implementation.
•     Ensure efficient coordination with sales and customer services teams for all marketing campaigns.
•     Localize and implement the global product positioning/messaging.

Finance Management/Budgets, Planning and Forecasting
•     Work in close collaboration with finance on forecasting, demand planning and business reviews.
•     Ensure marketing activities are implemented within budget.
•     Contribute to business unit annual planning process with product/ brand sales input.
•     Responsible for the marketing budget.
•     Plan, track and achieve agreed levels of return from marketing programs.

Essential Functions Of The Role
•    Ability to travel (up to 30% of time), including internationally.

Work Experience Requirements
•     Relevant experience in marketing communication and/or product management roles, preferable experience in the healthcare market 
•     Number of Overall Years Necessary: 5-8.
•     5+ years of overall business experience, with at least 3 years of progression marketing and/or new product development roles in the healthcare arena.

Preferred Experience
•     Knowledge from the MedTech or Pharma industry is considered an advantage 
•    Product launch, marketing planning and campaign and event management.
•     Project management.
•     Forecasting and sales analysis.
•     Solid understanding of public tender process locally.
•     Solid understanding of cooperation with KOL,s  HCPs and compliance rules.
•     Marketing communication.
•    Understanding of clinical studies.

Education Requirements
•     Minimum of Bachelor's degree in marketing, business, science or related area. A master´s degree would be preferable.

Specialized Skills/Technical Knowledge
•     Experience in developing innovative strategies and driving the execution of strong top-line product sales growth.
•     Ability to effectively prioritize multiple demands, make good decisions and action promptly.
•     Ability to execute based on data driven customer insights, demonstrated quantitative analysis skills.
•     Demonstrated ability to meet deadlines and be responsive & proactive.
•    Proven ability to lead teams to achieve results, without direct reports.
•     Can assert own ideas and persuades others; gains support and commitment from others; mobilizes people to take action.
•     Strong verbal and written communication and interpersonal skills.
•     Insightful and forward looking; strategic thinker.
•     Self-starter.
•     High level of business maturity.

Local Specifications 

Native Finnish Language and English

About Hollister Incorporated

Hollister Incorporated is an independent, employee-owned company that develops, manufactures and markets healthcare products worldwide. The company spearheads the advancement of innovative products for ostomy care, continence care and critical care, and also creates educational support materials for patients and healthcare professionals. Headquartered in Libertyville, Illinois, Hollister has manufacturing and distribution centers on three continents and sells in nearly 80 countries. Hollister is a wholly owned subsidiary of The Firm of John Dickinson Schneider, Inc., and is guided both by its Mission to make life more rewarding and dignified for people who use our products and services, as well as its Vision to grow and prosper as an independent, employee-owned company, and in the process, to become better human beings. 
 

 Hollister is an EO employer – M/F/Veteran/Disability