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Global Position Description
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Title:
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Product Manager II
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Hierarchical Level:
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Manager
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Division/Department:
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Marketing
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Reports to:
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Director Commercial
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Number of
Direct Reports:
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IC Role
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Travel:
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Occasionally (20%)
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Revision Date:
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12/11/2025
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Grade (US Only):
HR To Determine
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FLSA (US Only):
HR To Determine
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Type of Position:
Salary
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Summary:
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A Product Manager II would Identify and implement product and digital marketing tactics to fulfill commercial and brand strategies. Organizes resources, digital initiatives, and cross-functional inputs to deliver marketing plans. Manages professional resources supporting product and digital marketing activities. He/ She would be responsible for all aspects of Product and category marketing and Clinical Marketing for Hollister commercial India.
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Responsibilities:
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- Product & Portfolio Marketing
- Execute product marketing strategy for ostomy portfolios in India.
- Translate global product strategy into India-relevant positioning, messaging, and launch plans.
- Lead new product launches, lifecycle management, and portfolio optimization.
- Develop pricing, value propositions, and promotional frameworks in coordination with Sales and Finance.
2. Digital Marketing & Patient Engagement
- Plan and execute digital marketing initiatives including websites, campaigns, social media, CRM, and content platforms.
- Drive digital patient and clinician engagement programs in line with compliance and privacy standards.
- Use digital analytics to track campaign effectiveness, lead generation, and engagement outcomes.
- Collaborate with agencies and internal stakeholders to deliver consistent digital brand presence
3. Sales Enablement & Cross-Functional Alignment
- Develop and deploy sales enablement tools, both physical and digital, to support field execution.
- Collaborate with Sales, Clinical Education, Regulatory, Supply Chain, and Global teams to ensure launch and campaign readiness.
- Monitor market trends, competition, and customer insights to refine product and digital tactics.
4. Clinical Marketing
- Drive clinically compliant messaging and education programs aligned with evidence, guidelines, and best practices.
- Partner with clinicians, KOLs, and clinical educators to develop therapy-focused content and programs.
- Support clinical adoption and differentiation through protocols, pathways, and outcomes-based communication.
- Ensure all clinical marketing activities meet regulatory, ethical, and medical governance standards.
5. Collaboration & Interaction
- Interacts with senior departmental managers and builds collaborative networks across functions.
- Works closely with regional sales leadership to ensure consistent execution.
- Adapts communication and messaging based on customer, channel, and digital context.
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Essential Functions of the Role**:
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- Functional Knowledge & Capability
- Specialized and broad knowledge of product marketing, digital marketing, and go-to-market execution.
- Understanding of how digital initiatives integrate with sales, clinical education, and patient programs.
- Ability to identify and resolve non-routine marketing, digital, or launch challenges.
- Clear understanding of marketing’s contribution to India revenue growth and brand building.
- Innovation & Adaptability
- Proactively addresses portfolio and digital engagement challenges and drives change.
- Applies creative and data-driven approaches to solve cross-disciplinary marketing issues.
- Influences prompt and constructive response from multiple teams during market or digital changes.
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Work Experience Requirements
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Total Experience:
- 3–6 years of experience in product and/or digital marketing, preferably in medical devices or healthcare
Experience Type:
- Prior experience managing professional medical marketing teams required
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Education Requirements
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- Bachelor Required
- MBA in Marketing is preferred (Tier-1 B School preferred)
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Specialized Skills/Technical Knowledge:
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- Expertise in product marketing, portfolio lifecycle management, and launch excellence.
- Strong working knowledge of digital marketing platforms, CRM, content management, and analytics.
- Ability to translate clinical and technical features into digital and field-ready value propositions.
- Understanding of healthcare compliance, data privacy, and ethical digital promotion
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Local Specifications (English and Local Language):
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- English required; local regional language preferred.
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** To comply with regulations by the American with Disabilities Act (ADA), the principal duties in job descriptions must be essential to the job. To identify essential functions, focus on the purpose and the result of the duties rather than the manner in which they are performed. The following definition applies: a job function is essential if removal of that function would fundamentally change the job.
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Date Approved by HR:
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Approved By:
To Be Completed By HR
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Date Posted:
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