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Senior Manager Marketing US CC

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Date: Nov 18, 2021

Location: Libertyville, IL, US

Company: Hollister Incorporated

We Make Life More Rewarding and Dignified

Location: Libertyville 
Department: Marketing 



The Sr. Marketing Manager position is responsible for all commercial activities related to the Continence Care business in the US.  This individual provides vision and leadership for long term strategy of this business while also providing tactical and time-sensitive sales support and local customer support.  


The Sr. Marketing Manager would work closely with the Sr. Director, US Marketing to develop and implement strategies that effectively target customer segments including Nurses, End Users, Dealers, and Payors.  The Sr. Marketing Manager leads a team of marketers and clinical educators who represent the voice of the customers & clinicians in the US. 


Must excel at building cross-functional alignment, as this individual will work collaboratively with sales leadership, clinical, global marketing, supply chain, operations, customer service, and finance to ensure successful development & implementation of marketing strategies (product introductions, portfolio and product lifecycle management, etc.).


The Sr. Marketing Manager is expected to work in conjunction with the Continence Care marketing and business team to provide market research and competitive intelligence information in order to communicate product improvement needs and work collaboratively with these global counterparts to enhance and drive alignment on global marketing and clinical education programs. Provides sales support and local customer support.


The Sr. Marketing Manager will be responsible for managing their activities within the defined budget and resources available.  The Sr. Marketing Manager will successfully oversee all aspects of marketing specific to the product and will possess the ability and experience to drive and execute these responsibilities with minimal management oversight.



  • Develop and execute measurable strategies and tactics to drive consistent and profitable growth of the $50M+ product portfolio.
  • Develop the Continence & Critical Care Strategic Plan with input from all levels of the organization
  • Develop marketing plan aligned to strategic plan and execute on commercial implementation
  • Manage the US Marketing and US Clinical marketing activities by ensuring they are within budget and are achieving agreed levels of return from marketing programs.
  • Develop deep market understanding including market size, competitive share, patient trends, technology trends, and other metrics to inform business strategy. 
  • Continuously monitor market needs and customer acceptance through sales force contact, customer visits, attending key meetings, and conducting primary and secondary market research.
  • Field sales support including: training and collateral development, GPO contract implementation, and distribution support.
  • Manage project timelines, deadline compliance and effective communication cross-functionally.
  • Continuously monitor market needs and customer acceptance through sales force contact, customer visits, attending key meetings, and conducting primary and secondary market research.
  • Promotional plan development and implementation including trade shows, road shows, advertising, education, and collateral sales materials
  • Consult with customers to identify potential marketing needs, to support product adoption and effectiveness.
  • Portfolio and Product Lifecycle Management
  • Product demand forecasting on a monthly basis.
  • Develop educational materials to train sales force in key clinical, economic, competitive areas.
  • Develop & execute pricing strategy for major product segments.
  • Field sales support including training and collateral development; and development and deployment of clinical education programs
  • Manage project timelines and deadlines
  • Consistently adhere to compliance guidelines and ensure expectations are met throughout team
  • Participation in global Continence & Critical Care marketing and business team meetings.
  • Effective communication cross-functionally
  • Manage, lead, coach and develop people.



  • Bachelor’s degree required in marketing or business
  • MBA preferred
  • Number of Overall Years Necessary: 8-12
  • Minimum of 7 yrs. product management or marketing experience
  • Experience with medical device marketing or healthcare marketing preferred
  • Experience in Continence Care or Urology a plus
  • Insightful and forward looking; strategic thinker
  • Excellent communication skills; strong verbal and written communication and interpersonal skills
  • Experience leading and launching new products
  • Demonstrated experience driving the execution of strong top-line product sales growth
  • Strong project management skills; ability to effectively prioritize multiple demands, make good decisions and act promptly
  • Demonstrated problem-solving skills; ability to execute based on data driven customer insights, demonstrated quantitative analysis skills
  • Demonstrated ability to work under pressure, to meet deadlines and be responsive; Action oriented
  • Creative ability/innovative combined with energy & enthusiasm to develop & implement campaigns
  • Proven ability to lead cross functional teams to achieve results
  • Can assert own ideas and persuades others; gains support and commitment from others; mobilizes people to take action.  Projects a positive image and models desired leadership behaviors
  • Self-starter
  • Demonstrated ability to collaborate with multiple functions to meet shared success goals
  • High level of business maturity
  • Good understanding of financial data and market and product analysis
  • Ability to operate a computer and utilize standard office equipment
  • Proficient in all aspects of Microsoft Office
  • Ability to travel, including internationally
  • This individual will have 4 direct reports

Hollister Incorporated is an independent, employee-owned company that develops,manufactures, and markets healthcare products worldwide. The company develops and manufactures products for ostomy care, continence care and critical care, and also develops educational support materials for patients and healthcare professionals. Headquartered in Libertyville, Illinois, it has manufacturing and distribution centers on three continents and sells in nearly 80 countries. Hollister is a wholly owned subsidiary of The Firm of John Dickinson Schneider Inc (JDS Inc), a 100 year old company. Hollister is guided by the shared Mission of JDS Inc, to make life more rewarding and dignified for people who use its products and services.  www.Hollister.com 

Hollister is an EO employer – M/F/Veteran/Disability

Job Req ID: 29676

Nearest Major Market: Chicago

Job Segment: Marketing MBA, Supply Chain Manager, Marketing Manager, Field Sales, Marketing, Operations, Sales