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Senior Marketing Manager, Continence and Critical Care

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Date: Apr 30, 2019

Location: Libertyville, IL, US

Company: Hollister Incorporated



The Sr. Marketing Manager position is responsible for all commercial activities related to the US Continence and Critical Care business.  This individual provides vision and leadership for long term strategy of this business while also providing tactical and time-sensitive sales support and local customer support. 


The Sr. Marketing Manager would work closely with the Director, US Marketing to develop and implement strategies that effectively target customer segments including Nurses, End Users, Dealers, and Payors.  The Sr. Marketing Manager leads a team of marketers and clinical educators who represent the voice of the customers & end-users in the US.


Must excel at building cross-functional alignment, as this individual will work collaboratively with sales leadership, clinical, global marketing, supply chain, operations, customer service, and finance to ensure successful development & implementation of marketing strategies (product introductions, portfolio and product lifecycle management, etc.).


The Sr. Marketing Manager is expected to work in conjunction with the Global Continence Care and Rectal Irrigation marketing and business team to provide market research and competitive intelligence information in order to communicate product improvement needs and work collaboratively with these global counterparts to enhance and drive alignment on global marketing and clinical education programs.


The Sr. Marketing Manager will be responsible for managing their activities within the defined budget and resources available.  The Sr. Marketing Manager will successfully oversee all aspects of marketing specific to the product and will possess the ability and experience to drive and execute these responsibilities with minimal management oversight.




Major responsibilities include:

  • Develop and execute measurable strategies and tactics to drive consistent and profitable growth for the Continence and Critical Care product portfolio.
  • Develop Continence Care Strategic Plan with input from all levels of the organization
  • Develop marketing plan aligned to strategic plan and execute on commercial implementation
  • Manage the US Marketing and US Clinical marketing activities by ensuring they are within budget and are achieving agreed levels of return from marketing programs.
  • Develop deep market understanding including market size, competitive share, patient trends, technology trends, and other metrics to inform business strategy.
  • Continuously monitor market needs and customer acceptance through sales force contact, customer visits, attending key meetings, and conducting primary and secondary market research.
  • Promotional plan development and implementation including trade shows, road shows, advertising, education, and collateral sales materials
  • Consult with customers to identify potential marketing needs, to support product adoption and effectiveness.
  • Portfolio and Product Lifecycle Management
  • Product demand forecasting on a monthly basis
  • Develop educational materials to train sales force in key clinical, economic, competitive areas.
  • Develop & execute pricing strategy for major product segments.
  • Field sales support including: training and collateral development, GPO RFP/ RFI support, and distribution support.
  • Manage project timelines and deadlines
  • Consistently adhere to compliance guidelines and ensure expectations are met throughout team
  • Participation in global Continence Care marketing and business team meetings.
  • Effective communication cross-functionally
  • Manage, lead, coach and develop people.
  • Partner with Global Market Access, Clinical Affairs, and Clinical Education team to develop health economics evidence in support of the entire Continence Care portfolio; Roll out new evidence to field sales, KAMs, payors, or other economic buyers


Essential Functions of the Role:

  • Ability to operate a computer and utilize standard office equipment
  • Proficient in all aspects of Microsoft Office
  • Ability to travel, including internationally


Work Experience Requirements

  • Number of Overall Years Necessary: 8-12
  • Minimum of 7 yrs. product management or marketing experience
  • Experience with medical device marketing or healthcare marketing preferred
  • Experience in Continence Care or Urology a plus


Education Requirements

  • Bachelor’s degree required in marketing or business
  • MBA preferred


Specialized Skills/Technical Knowledge:

  • Insightful and forward looking; strategic thinker
  • Excellent communication skills; strong verbal and written communication and interpersonal skills
  • Experience leading and launching new products
  • Demonstrated experience driving the execution of strong top-line product sales growth
  • Strong project management skills; ability to effectively prioritize multiple demands, make good decisions and act promptly
  • Demonstrated problem-solving skills; ability to execute based on data driven customer insights, demonstrated quantitative analysis skills
  • Demonstrated ability to work under pressure, to meet deadlines and be responsive; Action oriented
  • Creative ability/innovative combined with energy & enthusiasm to develop & implement campaigns
  • Proven ability to lead cross functional teams to achieve results
  • Can assert own ideas and persuades others; gains support and commitment from others; mobilizes people to take action.  Projects a positive image and models desired leadership behaviors
  • Self-starter
  • Demonstrated ability to collaborate with multiple functions to meet shared success goals
  • High level of business maturity
  • Good understanding of financial data and market and product analysis





Hollister Incorporated is an independent, employee-owned company that develops, manufactures, and markets products for ostomy care, continence care, and wound care and develops educational support for patients and healthcare professionals. We have been in business for more than 95 years. Our products are sold in more than 90 countries and we have manufacturing and distribution centers on three continents. At Hollister Incorporated, we are passionate about the work we do, and we are committed to making life more rewarding and dignified for our Associates and for the people who use our products and services. A career at Hollister Incorporated can take many paths, all of them leading to rewarding opportunities.


Hollister is an EO employer - M/F/Veteran/Disability

Job Req ID: 27362

Nearest Major Market: Chicago

Job Segment: Marketing MBA, Supply Chain Manager, Field Sales, Marketing Manager, Marketing, Operations, Sales